The coronavirus COVID-19 pandemic is the defining global health crisis of our time and the greatest challenge we have faced since World War II. Since its emergence in Asia late last year, the virus has spread to every continent except Antarctica.
During this time, when the COVID-19 pandemic is crippling multiple industries, the FMCG industry is one of the few industries that has seen a spurt in sales to some extent.
Consumers are shifting more towards health, personal care, and wellness products. High-demand products include immunity boosters, vegetable cleaners, sanitizers, disinfectants, and other related products.
A few important product insights:
"The alcohol concentration in the recently launched sanitizers ranges from 60% to 80%."
"FMCG companies are majorly focusing on developing a multi-purpose disinfectant spray, used for disinfecting multiple surfaces."
"Companies are also launching new types of products such as CoronaOven, sanitizer wrist bands, COVID-key, among others."
This report is compiled based on reviewing of latest preventive products launched in the last six months or products that are high in demand because of COVID-19.
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